Choosing a Weglot alternative for a Webflow store: what to ask

If you are looking at alternatives to Weglot for a Webflow store, the useful comparison is not a feature grid. It is a short list of questions about where your translations live, what they cover, and what you have to do yourself. Ask them of every tool you consider, including the one you use now.

We make StoreLingo, so we answer the questions for StoreLingo below. We do not describe other companies' products or prices here: they change, and the vendors themselves are the right source. If something below about StoreLingo is wrong, email hello@storelingo.com and we will correct it.

The questions

1. Where do the translations live?

StoreLingo: in your Webflow site. Publishing a language creates a translated copy of each product and CMS item as a real item in your Webflow CMS. StoreLingo also keeps its own copy of the translations so you can edit them in its panel and export them as CSV.

2. What happens if I cancel or uninstall?

StoreLingo: the translated products, their variants, the translated CMS items and the Locale fields StoreLingo added stay in your Webflow site. To remove them, run Remove translations from Webflow in StoreLingo before you uninstall: it deletes the translated copies and the Locale fields StoreLingo created. After an uninstall StoreLingo cannot reach your site, so you would delete them in Webflow yourself. StoreLingo deletes its own stored data 30 days after it loses access to your site.

3. What does it translate, and what not?

StoreLingo: by default every text field that has text on your products and CMS items, and image alt text; you choose which in Settings. Variant option names and values are translated too. It does not translate static page text, labels in page templates (such as "Add to cart"), navigation, cart and checkout pages, emails Webflow sends, Ecommerce categories or slugs.

4. How are product variants handled?

StoreLingo: a translated product gets every variant of the source: the same options with translated names and values, and per variant the source's price, compare-at price, SKU code and images. Variant names Webflow generates are built from the translated product name and options; names you typed yourself can be translated. Publishing again updates the variants, adds new ones and removes deleted ones. Each variant has its own stock; stock sync between languages is optional and off by default, and with it on, two shoppers buying the last item in two languages at the same moment can both succeed.

5. How do visitors reach each language?

StoreLingo: that is your setup in Webflow. You duplicate your listing pages per language and filter each Collection List by the Locale field; the app shows a guide after the first publish. StoreLingo does not route visitors, switch languages or add hreflang tags.

6. What does it add to my site?

StoreLingo: no code. It asks Webflow for authorized_user:read, sites:read, sites:write, cms:read, cms:write, ecommerce:read and ecommerce:write, and no custom code access. What it adds is content: the translated copies and a Locale field. It writes straight to your live site and does not publish your whole Webflow site, so your own unpublished Designer changes stay unpublished.

7. How is it priced?

StoreLingo: a monthly plan with limits on sites, languages, products per site and AI characters (characters of source text sent to DeepL). Starter $19, Growth $49, Pro $99, Agency $249 per month, VAT included where it applies. Text reused from translation memory and hand edits do not use AI characters. The trial lasts 14 days, needs no card, and runs on Starter's limits.

8. Which translation engine, and which languages?

StoreLingo: DeepL only, into DeepL's supported target languages (including regional ones such as pt-BR and en-GB). A language DeepL does not support cannot be added.

9. What happens when my source content changes?

StoreLingo: it receives Webflow webhooks when a source product or CMS item changes and marks the affected translations Needs review. A Re-sync button pulls the latest source content on demand. Nothing is re-translated or re-published until you do it.

10. Can I bring my existing translations?

StoreLingo: yes, by CSV. There is an import for a Weglot CSV export, which matches each row to your synced product fields by its source text, replaces the translation already there, and reports the rows it could not match. Imported translations are marked Edited so you can review them before publishing. See the migration plan.

What StoreLingo lacks

• No visual editor on the live page; editing happens in StoreLingo's panel.
• No translation of templates, static pages, navigation, cart or checkout.
• No routing, language switcher or hreflang.
• No free plan; a 14-day trial instead.

A short way to decide

• If you mainly need static pages and blog content translated, look at Webflow's own Localization first.
• If you want product and CMS translations stored as items in your own Webflow site and can set up the per-language listing pages yourself, StoreLingo fits.
• If you need every part of the site translated by one tool, including templates and checkout, StoreLingo is not that tool.