Glossary (brand terms)

Some words must never be translated: brand names, product names, internal jargon, hashtags.

Adding a term

In the sidebar, find the Glossary section, click + Add term, type the exact string (case-sensitive). StoreLingo will protect this string in every AI translation.

How it works under the hood

Before sending text to DeepL, we replace each glossary term with an XML placeholder (<x id="0"/>). DeepL ignores XML tags marked ignore_tags=x. After translation, we swap the placeholders back to the original term.

When to use it

• Brand names: Acme, StoreLingo, Webflow
• Product names: AirMax 90, MacBook Pro
• Trademarks
• Hashtags: #summer2026
• Acronyms you want untouched: SaaS, B2B

If a term has both translated and untranslated meanings (e.g., "Apple" the fruit vs. the brand), be careful — the glossary protects ALL occurrences.